University of Central Oklahoma College of Business student Ashley Fertic recently placed second in the overall sales process and made the finals for the speed selling round at the 40th annual American Marketing Association (AMA) International Collegiate Conference, a series of selling competitions and workshops in New Orleans.

The AMA Sales Competition consists of students competing one-on-one against other students by testing their ability to close a sale. Fertic competed against more than 200 college students from universities across the U.S. and internationally.

“Being on the sales team at UCO has provided me with so many opportunities for the future. It was an honor to be able to represent UCO and the sales program at the AMA International Competition,” said Fertic, a senior marketing and professional sales major from Harrah, Oklahoma.

Nearly 1,700 marketing students and their faculty advisers, from more than 200 universities, come together for three days of learning and networking at the annual AMA conference. Attendees learn about career paths within the marketing field from representatives from top companies, celebrate their AMA chapters and learn chapter management techniques.

“The opportunity I got – to compete against other students from not only across the U.S. but some international campuses as well and see how the sales program stacks up to other larger programs – was an amazing experience. It’s incredible to see how this program teaches you things that will actually apply to your real-life experiences in the field,” Fertic said.

In addition to Fertic’s win, the sales team competed at the 20th National Collegiate Sales Competition (NCSC) held at Kennesaw State University in Georgia. The sales team experienced their highest placing ever.

Savannah Letter, a senior marketing and professional selling major from Yukon, Oklahoma, finished 11th overall and the team placed 17th out of 72 teams and 144 participants. NCSC is the longest-running university sales role-play competition in existence.