Stefan Genchev » Faculty & Staff Directory


Stefan Genchev

Phone: (405) 974-5555
Photo of Stefan Genchev

Biographical Info

Stefan E. Genchev is a professor of marketing in the College of Business at the University of Central Oklahoma. He has taught a variety of classes within the marketing and supply chain management domains including marketing research, marketing management, principles of marketing, sports marketing, supply chain management and business logistics. Before joining academia, he worked for DHL International for several years in Bulgaria, a member country of the EU.

He has published in Industrial Marketing Management, Journal of Business Logistics, Transportation Research: Part E., International Journal of Logistics Management, Journal of Physical Distribution & Logistics Management, Business Horizons, and Harvard Business Review.


  • Ph.D., Marketing and Supply Chain Management, University of Oklahoma
  • MBA, University of Oklahoma
  • B.B.A., International Business, University of National & Global Economy, Sofia, Bulgaria


Stefan E. Genchev, R. Glenn Richey, and Colin B. Gabler (2011) “Evaluating Reverse Logistics Programs: A Suggested Process Formalization,” International Journal of Logistics Management, Vol. 22, No. 2, pp. 242-263.

Stefan E. Genchev, Timothy D. Landry, Patricia J. Daugherty, and A. S. Roath (2010) “Developing Reverse Logistics Programs: A Resource Based View,” Journal of Transportation Management, Vol. 21, No. 1, pp. 7-26.

Stefan E. Genchev (2009), “Reverse Logistics Program Design: A Company Study,” Business Horizons, Vol. 52, No. 2, pp. 139-148. Co-published in Harvard Business Review, Prod. # BH317-PDF-ENG.

Daugherty, Patricia J, R. Glenn Richey, Anthony S. Roath, Soonhong Min, Haozhe Chen, Aaron D. Arndt, Stefan E. Genchev (2006), “Is Collaboration Paying Off For Firms? A Call for a Formalized Approach to Strategic Supply Chain Collaboration,” Business Horizons, Vol. 49, No. 1, pp. 61-70.

Daugherty, Patricia J., R. Glenn Richey, Stefan E. Genchev and Haozhe Chen (2005), “Reverse Logistics: Superior Performance through Focused Resource Commitments to Information Technology,” Transportation Research Part E, Vol. 41, No. 2, pp. 77-92.

Min, Soonhong, Anthony S. Roath, Patricia J. Daugherty, Stefan E. Genchev, Haozhe Chen, Aaron D. Arndt, and R. Glenn Richey (2005), “Supply Chain Collaboration: What’s Happening?” The International Journal of Logistics Management, Vol. 16, No. 2, pp. 237-256.

Richey, R. Glenn, Haozhe Chen, Stefan E. Genchev, and Patricia J. Daugherty (2005), “Developing Effective Reverse Logistics Programs,” Industrial Marketing Management, Vol. 34, No. 8, pp. 830-840.

R. Glenn Richey, Stefan E. Genchev, and Patricia J. Daugherty (2005), “The Role of Resource Commitment and Innovation in Reverse Logistics Performance,” International Journal of Physical Distribution & Logistics Management, Vol. 35, No. 4, pp. 233-257.

Richey, R. Glenn, Patricia J. Daugherty, Stefan E. Genchev, and Chad W. Autry (2004), “Reverse Logistics: Strategic Program Timing,” Journal of Business Logistics, Vol. 25, No. 2, pp. 229-250.


  • Awarded an Internal Grant, University of Central Oklahoma, Proposal Title: Accepting Consumer Returns in a Competitive Business Environment (Thanh Tran and Stefan E. Genchev) (2011)
  • Best of Track Paper Award, Supply Chain Management Track, Federation of Business Disciplines Annual Conference (2011)
  • Best in Class On-line Class Development for “Marketing Research,” MKTG 4313, University of Central Oklahoma, Center for Professional and Distant Education (2010)
  • Awarded Research Assistant, UCO (2009)
  • Distinguished Research Award, Marketing, UCO (2009)
  • Nominated for the ACBSP Teaching Excellence Award (2009)
  • Awarded Research Assistant, UCO (2008)
  • Nominated for The Society for Marketing Advances (SMA) Palgrave Promising Young Scholar Award (2008)
  • Supply Chain Management Research Scholarship (2005)
  • Supply Chain Management Academic Scholarship (2004)
  • Graduate Teaching Summer Fellowship (2003)
  • Ben Barnett MBA Academic Scholarship (2000-2002)

Custom Fields




Legal Studies


Management Information Systems



Operations Management