- Office: BUS 223C
- Spring 2018 Office Hours: Mondays and Wednesdays: 8:00 - 11:00 a.m. or by appointment
Melissa W. Graham teaches courses in marketing and business communication. Her research interests include organization-public relationships, interactivity and digital engagement, crisis/risk communication and corporate reputation and identity. Her research has been presented at academic conferences and published in public relations and strategic communication journals. Prior to entering academia, Dr. Graham spent over a decade practicing corporate communications in both the government and non-profit sectors.
Graham, M. (2014) Government Communication in the Digital Age: Social Media’s
Effect on Local Government Public Relations. Forthcoming in the fall issue of Public Relations Inquiry.
Graham, M., & Avery, E. (2013). Government public relations and social media: An
analysis of the perceptions and trends of social media use at the local government level. Public Relations Journal, 7(4), 1-21.
Avery, E., & Graham, M. (2013). Political Public Relations and the promotion of
participatory, transparent government through social media. International Journal of Strategic Communication, 7(4), 274-291.
Graham, M. (2012). Political public relations. Enclclopedia of Public Relations. Thousand
Oaks, CA: Sage.
Graham, M. (2012). Social networking. Enclclopedia of Public Relations. Thousand Oaks, CA:
Graham, M. (2012). Web 2.0. Enclclopedia of Public Relations. Thousand Oaks, CA: Sage.
Graham, M. (under review) Government Communication in the Digital Age: Social Media’s
Effect on Local Government Public Relations. Submitted for review to Public Relations Inquiry.
Avery, E. & Graham, M. (under review) The Integrated Crisis Context Model: Crisis and
Organizational Contextually Centered Management Considerations. Submitted for review
to the Journal of Public Relations Research.
Graham, M. (under review) Technological Change and Transparency: The Effect on
Government Public Relations. Submitted for review to PRism Journal.
Curry, R., Davis, R., Garland, M., & Graham, M. (under review). Glee Saved My Life:
Exploring an Episode as a Catalyst for Change As Demonstrated Through Public Personal Narratives. Submitted to the Journal of LGBT Youth.
2014 Top 3 Paper Award
Given by the Public Relations Division of the National Communication Association (November)
2012 Top Paper Award
Given by the Public Relations Division of the Association for Educators in Journalism and Mass Communication (August)