Manoshi Samaraweera » Faculty & Staff Directory

Accounting

Manoshi Samaraweera

Associate Professor
Phone: (405) 974-2160
Photo of Manoshi Samaraweera

Biographical Info

My broad area of interest is in marketing strategy and salesforce management. Most of my research is geared towards finding out methods of enhancing the performance of the primary revenue generators of the company – i.e. your salespeople.

Education

  • Ph.D. in Marketing from the University of Houston (2011)
  • B.Sc. Majoring in Agri. Economics & Business Management from the University of Peradeniya, Sri Lanka (2004)

Publications

Samaraweera, Manoshi and Betsy D. Gelb (2015), “Formal Salesforce Controls and Revenue Production: a Meta-Analysis”, Journal of Personal Selling and Sales Management, 35(1), pp. 23-32.
     Received JPSSM’s Marvin Jolson Award for Best Contribution to Selling and Sales Management Practice

Samaraweera, Manoshi and Betsy D. Gelb (2011), “Wringing More Value from Advertising Dollars”, Journal of Business Strategy, 32(6), pp. 24-29.

Brown, Steven P., Manoshi Samaraweera and William Zahn (2011), “On the Use of Organizational Climate in Sales Force Research”, Oxford Handbook of Strategic Sales and Sales Management, Oxford: Oxford University Press.

Custom Fields

Communication

Economics

Entrepreneurship

Finance

Legal Studies

Management

Management Information Systems

Marketing

Operations Management

Staff