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Lalit Manral

Professor
Phone: (405) 974-2811
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Biographical Info

Dr. Manral’s research in strategic management of firms borrows from evolutionary economics and industrial organization. It mainly explores the logic of economic selection of business firms in diverse industrial contexts related to systemic technologies. He is broadly interested in examining how firm (investment) strategies influence and are in turn influenced by diverse market mechanisms/ processes. More specifically, exploring the relationship among the demand-side, technological and policy factors underlying the temporal and inter-industry heterogeneity of firm (investment) strategy. How do the continuously evolving markets guide firm (investment) strategy and how does firm (investment) strategy influence the origin and evolution of markets?

Education

  • Ph.D., Strategic Management, Columbia University
    Dissertation: Towards a Theory of Endogenous Market Structure in Strategy: Feedback Effect of Firm Investment Strategy on the Evolution of Industrial Market Structure in Industries Based on Systemic Technologies
  • M.Phil., Management, Columbia Business School
  • M.I.B.,International Marketing, Indian Institute of Foreign Trade, New Delhi, India
  • B.Tech., Civil Engineering, National Institute of Technology, Calicut, India =

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