Kanghyun Yoon » Faculty & Staff Directory


Kanghyun Yoon

Assistant Professor
Phone: (405) 974-2151
Photo of Kanghyun Yoon

Biographical Info

Kanghyun Yoon is currently an Assistant Professor of Marketing at University of Central Oklahoma. He earned his BS and MS degree from Hankuk University of Foreign Studies (Seoul, Korea), MBA degree from Illinois Institute Technology (Chicago, US), and Ph.D. degree from University of Wisconsin (Milwaukee, US). His main research interests are in Modeling of Consumer Decision-Makings, Brand Loyalty, Customer Satisfaction, Online Auctions, Shopping Value, and Sports Marketing. Dr. Yoon has published in journals such as Information Systems Research and Journal of Marketing Theory and Practice, among others. Dr. Kanghyun Yoon can be reached at kyoon1@uco.edu for contact.


– The 2010 ACME Distinguished Paper Award, The McGraw-Hill/Irwin Distinguished Paper Award, and The Best Paper Award in Consumer Behavior Track, the ACME 2010. – AMA Sheth Foundation Doctoral Consortium Fellow, Emory University, 2002. – Best Research Award, University of Wisconsin at Milwaukee, 2001. – The National Science Foundation Scholarship for the Bayesian Applications and Methods in Marketing Tutorial and Conference, The Ohio State University, 1999.

Custom Fields





Legal Studies


Management Information Systems


Operations Management