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Kanghyun Yoon

Assistant Professor
Phone: (405) 974-2151
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Biographical Info

Kanghyun Yoon is currently an assistant professor of marketing at the University of Central Oklahoma. His main research interests are in modeling of consumer decision-makings, brand loyalty, customer satisfaction, online auctions, shopping value and sports ,arketing. Dr. Yoon has published in journals such as Information Systems Research and Journal of Marketing Theory and Practice, among others.

Education

  • Ph.D., University of Wisconsin
  • MBA, Illinois Institute Technology
  • M.S., Hankuk University of Foreign Studies, Seoul, Korea
  • B.S., Hankuk University of Foreign Studies, Seoul, Korea

Awards

  • ACME Distinguished Paper Award (2010)
  • McGraw-Hill/Irwin Distinguished Paper Award (2010)
  • Best Paper Award in Consumer Behavior Track, the ACME (2010)
  • AMA Sheth Foundation Doctoral Consortium Fellow, Emory University (2002)
  • Best Research Award, University of Wisconsin at Milwaukee (2001)
  • National Science Foundation Scholarship for the Bayesian Applications and Methods in Marketing Tutorial and Conference, the Ohio State University (1999)

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