Dr. Jeanetta D. Sims teaches business communication and marketing communications courses in the marketing department. Her program of research includes scholarship in the areas of strategic communication in organizations, social influence and persuasion, and organizational diversity. She has received numerous awards for her scholarship and made more than 50 conference and professional presentations, many of which have included undergraduate students as co-authors. Prior to returning to the Academy to teach, Dr. Sims held positions as a Telecounseling Supervisor, Marketing Coordinator, Strategic Marketing Manager, Marketing Customer Information File Analyst, and Deposit Product Manager. For more information about Dr. Sims, view her website at http://www.jeanettasims.com.
Sims, J. D., Le, J., Emery, B., & Smith, J. (2012, in press). Beyond the quantitative headcount: Considering the un-captured qualitative impact of engaging undergraduate students in research. Council for Undergraduate Research Quarterly.
Sims, J. D. (2011). A muted voice on holy ground: Reflections on the dialectics observed as an African American woman in a Christian university. In N. Gordon & M. Niles (Eds.), Still Searching for Our Mothers’ Gardens: Experiences of New, Tenure-Track Women of Color at ‘Majority’ Institutions. University Press of America: Lanham, MD.
Meirick, P., Sims, J. D., Gilchrist, E., & Croucher, S., (2009). All the children are above average: Parents’ perceptions of education and materialism as media effects on their own children and other children. Mass Communication & Society, 12(2), 217-237.
Pfau, M., Haigh, M., Sims, J., & Wigley, S. (2008). The influence of corporate social responsibility campaigns on public opinion. Corporate Reputation Review, 11(2), 145-154.
Pfau, M., Haigh, M., Sims, J., & Wigley, S. (2007). The influence of corporate front-group stealth campaigns. Communication Research, 34, 73-99.
Pfau, M., Ivanov, B., Houston, B., Haigh, M., Sims, J., Gilchrist, E.S., Russell, J., Wigley, S., Eckstein, J. (2005). Inoculation and mental processing: The instrumental role of associative networks in the process of resistance to counterattitudinal influence. Communication Monographs, 72(4), 414-441.
2011 Marketing Department Outstanding Service Award, given by the University of Central Oklahoma’s Department of Marketing (May)
2010 Marketing Department Outstanding Researcher Award, given by the University of Central Oklahoma’s Department of Marketing (May)
2009 Top 3 Paper Award, given by the Public Relations Division of the National Communication Association (November)
2009 Neely Excellence in Teaching Award, given by the University of Central Oklahoma Foundation (August)
2009 Marketing Department Outstanding Teaching Award, given by the University of Central Oklahoma’s Department of Marketing (May)
2009 Wayland Cummings Dissertation Award, given by the University of Oklahoma’s Department of Communication (April)
2008 Top Student Paper Award, given by the Public Relations Division of the National Communication Association (November)
2007 Outstanding Leadership Award, given for co-founding and serving as the Project Advisor for Generation to Generation, a minority mentoring project funded by the Kellogg Foundation through the Foundation for Independent Higher Education (February)
2006 Distinguished Article Award for the 2005 Communication Monographs article, given by the Communication & Social Cognition Division of the National Communication Association (November)
2006 Top Student Paper Award, given by the Health Communication Interest Group of the Central States Communication Association (April)
2006 Ford Foundation Diversity Fellow Honorable Mention (April)
2005 Barrow Minority Doctoral Student Scholarship Recipient, given by the Communication Theory and Methodology Division of AEJMC (July)
2003 Council for Christian Colleges & Universities Women’s Leadership Development Institute Fellow (June)
2002 Council for Christian Colleges & Universities Women’s Leadership Development Institute Fellow (May)
2002 Merrick Award for Teaching Excellence, given by the office of Academic Affairs at Oklahoma Christian University (April)