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Dr. Aguirre is an assistant professor of marketing. Prior to his current appointment, he taught at New Mexico State University in marketing while working on his Ph.D. He has also taught legal studies at UCO and previously served as the university’s equity officer.
In addition to his teaching experience, Dr. Aguirre has industry experience having been a vice president and chief general counsel for The American Education Corporation, a publicly traded educational software publisher. As a member of the executive management team, he worked to develop the company’s brand, trade and service marks.
Dr. Aguirre’s research interests focus on ethical issues in marketing, public policy in marketing, marketing education and political marketing. Dr. Aguirre is coauthor of an ethics case book.
Aguirre, Grant et. al. “University Sustainability and System Ontology.” International Journal of Organization Theory and Behavior Vol. 15 (2012): 577-587.
Sautter, Elise, Grant Aguirre, and Miguel Zuniga. “Creating a Community of Inquiry Using Blended Learning.” Marketing Educators’ Association Annual Conference Proceedings (2011).
Aguirre, Grant. “Consumer Behavior in the Political Marketplace: An Analysis of Voter Persuasion and Voter Behavior.” Association of Collegiate Marketing Educators Annual Conference Proceedings (2011).
Sharpe, Brett, Grant Aguirre, and Kenneth Kickham. Managing the Public Service: A Casebook in Ethics and Leadership. Boston: Pearson Higher Education (2009).