The Bachelor of Business Administration in Marketing at UCO’s College of Business provides a dynamic learning environment where students develop a personal lifelong learning strategy.


The Marketing Major

  • As marketing major, students will take consumer and marketing behavior, marketing research, integrated marketing communication and marketing management, in addition to the business core courses.
  • Student can customize their major with elective courses such as, consumer and market behaviors, electronic marketing, marketing research, marketing ethics and marketing management.
  • Students will also have the opportunity to join the American Marketing Association (AMA) Collegiate Marketing Association.


Career Opportunities

  • Sales
  • Promotion
  • Brand Management
  • Market Research
  • Entertainment Marketing
Learning Objectives

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