The Bachelor of Business Administration in Marketing at UCO’s College of Business provides a dynamic learning environment where students develop a personal lifelong learning strategy.
$53,400 Median Salary
9% Job Growth Rate
The Marketing Major
- As marketing major, students will take consumer and marketing behavior, marketing research, integrated marketing communication and marketing management, in addition to the business core courses.
- Student can customize their major with elective courses such as, consumer and market behaviors, electronic marketing, marketing research, marketing ethics and marketing management.
- Students will also have the opportunity to join the American Marketing Association (AMA) Collegiate Marketing Association.
- Brand Management
- Market Research
- Entertainment Marketing
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