Marketing

The Bachelor of Business Administration in Marketing at UCO’s College of Business provides a dynamic learning environment where students develop a personal lifelong learning strategy.

 

The Marketing Major

  • As marketing major, students will take consumer and marketing behavior, marketing research, integrated marketing communication and marketing management, in addition to the business core courses.
  • Student can customize their major with elective courses such as, consumer and market behaviors, electronic marketing, marketing research, marketing ethics and marketing management.
  • Students will also have the opportunity to join the American Marketing Association (AMA) Collegiate Marketing Association.

 

Career Opportunities

  • Sales
  • Promotion
  • Brand Management
  • Market Research
  • Entertainment Marketing
Learning Objectives

Related Academic Opportunities

Professional Selling Management MIS