The MSBA Program at UCO provides a learning experience that equips students with the analytic and business skills needed to make strategic business decisions.

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Earn your Master of Science in Business Analytics (MSBA) at UCO

Businesses generate or collect enormous amounts of data about their business processes, operations, customers, employees, suppliers and competitors ─ this is referred to as big data.

Business Analytics involves accumulating, processing and analyzing this data to inform business decision making. 

Your MSBA Degree can help you identify:

  • market or product trends
  • ways to raise customer satisfaction
  • new opportunities to create a competitive advantage
  • new avenues to increase operational efficiency

MSBA Courses

The MSBA Program is a STEM designated major at the University of Central Oklahoma that will equip each graduate with data analysis skills and business knowledge for great business decision making.

MSBA Program Courses Include:

  • Applied Regression Analysis
  • Managing Analytics
  • Spreadsheet Modeling
  • Managerial Finance
  • Managerial and Operational Analytics
  • Financial Analytics
  • Programming for Analytics
  • Marketing Analytics
  • Database Foundation for Analytics
  • Data Visualization
  • Applied Analytics
  • Advanced Applied Analytics


Job Opportunities

The McKinsey Global Institute stated in 2011 that by 2018 the United States could face a serious shortage of managers and analysts with the skills needed to use big data to inform and make effective decisions.

Data-savvy managers are needed to pose the right analysis questions, interpret and challenge the results, then make the appropriate business decisions. The MSBA program will engage our students in practical, hands-on and transformative learning experiences with real-world data.

This degree is categorized as a STEM (science, technology, engineering, and math) designated degree program per federal government categories (USCIS STEM). The degrees enumerated in the expanded STEM designation list qualify for a 17 month optional practical training (OPT) extension for F-1 nonimmigrant students (USCIS F1).

MSBA Program Goals

The goals for graduates of this M.S. in Business Analytics program are:

  • The ability to understand, manage and improve analytics processes within a business.
  • The ability to identify appropriate big data technologies to support analytics goals within a business.
  • The ability to create and present a professional, meaningful representation of business data.
  • The ability to determine the best analysis model to apply for a variety of business cases covering multiple disciplines and industries.
  • The ability to write and present a business proposal based on data analysis of a real-world business case.


Admission Requirements

Any student who meets the minimum admission requirements is encouraged to submit an application.

Minimum Admission Requirements Include:

  • Bachelor’s degree from an appropriately accredited institution
  • Overall minimum GPA of 2.75

Applicants should be aware that admission is competitive and meeting the admission requirements alone does not guarantee admission.

Application Details

Required Documents for Applying to the MSBA Program


For more information, please email MSBA@uco.edu

Apply for UCO MSBA Program